I start by understanding your business, your customers and what you’re trying to achieve, then turn that into a plan you can actually act on.
My focus
A deep-dive session into your business, your customers, your goals and how your current marketing is performing. This is where the clarity starts.
What I learn gets mapped into one joined-up strategy: how we’ll attract the right people, convert them, keep them and grow. Prioritised, costed and in plain English.
The plan goes to work across the channels that matter. A strategy is only as good as it performs in the real world, so I stay close, adjust quickly and focus effort where it’s getting results.
Reporting you can actually read, regular check-ins and steady improvement over time. New opportunities get explored; what isn’t working gets fixed or stopped.
The customer journey
Where someone is in their journey decides which channels we use and what we say to them. A good strategy has an answer for every stage, not just the last one.
Putting your business in front of the right people for the first time, so they know you exist and what you stand for.
Now they know you, give them reasons to keep paying attention. Build familiarity and trust with useful, consistent messaging.
They’re weighing up their options. This is where clear proof, strong offers and specific calls to action earn their place.
The enquiry, the booking or the sale, and everything that makes it easy to say yes and come back again.
Strategy decides where ads fit, if at all. It stops you spending on the wrong channel or saying the wrong thing to the right people.
Not always. If you need a website or a campaign urgently, we can start there. But if you’re unsure where to put your money, start here.
A written plan: who you’re targeting, what to say, which channels, in what order, and roughly what it should cost.
Yes. Most clients have me deliver it, but there’s no obligation.
Let’s talk
Start with a free 30-minute discovery call. No sales pitch, just an honest chat about where you are and what would make the biggest difference. You’ll leave with ideas you can use, whether we work together or not.
Or email me: alana@beforesix.com.au